Editorial standards

InkKiln exists to help people make better decisions in plain English. Trust is the only currency that matters. These standards describe how we research, write, review and correct what we publish.

Sourcing

• We cite primary sources — legislation, regulator guidance, official statistics — wherever they exist.
• We name the source in-line and link to a stable URL.
• Where primary sources disagree, we say so and explain the consensus position.
• We do not cite content farms, AI-generated digests, or unattributed forum threads.

Writing

• Plain English. We aim for a reading age around 13.
• Outcome-first: every page tells you what you can do with it.
• No marketing fluff. No hedging where rules are clear.
• UK English spelling and conventions unless a guide is explicitly aimed elsewhere.

Review cycle

• Every guide carries a “last reviewed” date.
• The most-used pages are reviewed at least quarterly.
• Any page that touches money, law or safety is reviewed when the underlying source changes.

Sponsor independence

Sponsors fund the site; they do not shape the editorial. See How we are funded for the full model. In short:

• Sponsors get category-exclusive presence, never editorial control.
• No sponsor reviews or approves a guide before publication.
• Mental health and crisis content is never sponsored.
• Any sponsored placement is labelled as such on the page where it appears.

Corrections

• If we get something wrong, we fix it and note the change in the page's revision history.
• Material corrections are logged and dated.
• Email corrections@inkkiln.co.uk with the URL and the issue.

Use of AI

We may use AI tools to draft summaries, generate first-pass code for calculators, or help with copy editing. A named human editor is responsible for every guide and verifies sources before publication. We do not auto-publish AI output.

Named editor

The named editor for InkKiln is listed on the About page. Editorial questions: editor@inkkiln.co.uk.

Our editorial code

These standards sit underneath our editorial code.